Michael Koeditz

BRAND COMMUNICATION & CONCEPT PRESENTATION SPECIALIST

CAREER 2.0 HOSPITALITY BRAND & CONCEPT DEVELOPMENT

Employer 2011 until 2019

Blue Sky Hospitality (BSH) is a London based design and branding studio, offering creation,  implementation and promotion of lifestyle-driven concepts for the hospitality industry.

My initial role was to develop visual identities but due to my advertising background with lateral and creative thinking and storytelling, I soon started working closely with company management on the f&b concept development part which became my main occupation within BSH : defining the guest experience embedded in a brand narrative.

In Singapore I ran the representative office for the company for more than 3 years

Project List

F&B Projects for Hotels (Full implementation)

  • Grand Hyatt Martinez Hotel Cannes, France  

  • Hyatt Unbound Párisi Udvar Budapest, Hungary

  • Hyatt Regency Jeddah Park, KSA

  • Hyatt Centric Madrid, Spain

  • Hyatt Place (global)

  • JW Marriott Absheron Baku, Azerbaijan

  • InterContinental Davos, Switzerland

  • Voco The Hague by IHG, Netherlands  

  • Boulevard Hotel Autograph Collection Baku, Azerbaijan

  • The Megaro London, UK

 
 

F&b Projects for Hotels (Concept only)

  • Intourist Baku, Azerbaijan  

  • Dinamo Baku, Azerbaijan  

  • Shadag Hotel Azerbaijan

  • Intercontinental Berchtesgaden, Germany  

  • Four Seasons Canary Wharf London, UK

  • InterContinental Berlin, Germany  

  • Four Seasons Doha  

  • Ritz Carlton Al Bustan Palace Muscat

  • Ritz Carlton Doha  

  • St. Regis Astana, Kazakhstan  

  • Plaza Zoute Knokke, Belgium

 
 

F&B Projects stand-alone (Full implementation)

  • Pivnaja Apteka Baku, Azerbaijan  (Bar/Pub)  

  • Harbour Baku, Azerbaijan  (Pub)  

  • Atelye 61 Baku, Azerbaijan  (Restaurant/Bar) 

  • Pasifico Baku, Azerbaijan  (Bar/Club) 

  • Sahil Baku, Azerbaijan  (Restaurant) 

  • Tosca Baku, Azerbaijan  (Restaurant)  

  • The Imperial London, UK  (Restaurant/Pub)  

  • Flora Indica London, UK  (Restaurant)  

  • KOJAWAN London, UK  (Restaurant/Bar)

  • Lido Marina Royale Darłowo, Poland  (Restaurant)  

  • Bumblebee Baku, Azerbaijan  (Kids Club)

  • Enerji Baku, Azerbaijan  (Event Location)

 
 

F&B Projects Stand-alone (Concept only)

  • Pik, Azerbaijan (Restaurant)  

  • Bakou Paris, France (Restaurant)

  • Bone Tea UK (Broth Bar)  

  • The Hive Baku, Azerbaijan (Cafeteria)

  • Harvey-Nichols Kuwait (Restaurant)

  • Dalga Baku, Azerbaijan (Urban Development Concept)

  • Granada Baku, Azerbaijan (Mixed-Use Building, Hotel/Office/Apartments)

  • Lasan Birmingham, UK (Visual Identity)

  • Park Hyatt Hamburg, Germany (Research + F&B Repositioning)

  • Workshop London, UK (F&B Concept)

CAREER 1.0 ADVERTISING

Creative Director 2007–2010

  • Horizon DraftFCB Dubai, UAE

  • TBWA \ Vienna, AT

  • Ogilvy Vienna (Freelance), AT 



Senior Art Director 1998–2006 

  • Scholz & Friends Berlin, GER

  • FCB Kobza Vienna, AT 

  • RG Wiesmeier Munich, GER 



Junior Art Director 1995–1998 

  • Springer & Jacoby Hamburg, GER

  • Reinhard Springer London, UK 



Lecturer Berlin, 2001

  • “Institut für Marketing und Kommunikation”



LIST OF CLIENTS (excerpt)

Automotive

  • Mercedes-Benz Trucks

  • Nissan



Non-Profit

  • Médecins Sans Frontières

  • Red Cross Austria



Presse

  • Frankfurter Allgemeine Zeitung 

  • Süddeutsche Zeitung 



Cosmetics

  • Beiersdorf (NIVEA, Eucerin) 

  • Claire Fisher 



FMCG

  • Kraft (Oreo, Dream Whip)

  • Taco Bell 



Lifestyle

  • Sony Playstation

  • Levi’s

  • A. Lange & Söhne

  • Rolf Benz



CREATIVE AWARDS

  • Cannes Silver

  • Cannes Bronze

  • Cannes Finalist

  • CLIO Bronze

  • CLIO 4 Finalists

  • D&AD in Book

  • ONE Show 2 Merits 

  • Art Directors Club Germany Silver 

  • Art Directors Club Germany 2 Merits 

  • Euro-ADC Gold 

  • Eurobest 2 Finalists

  • London International Advertising Awards

  • Finalist Moscow International Advertising

  • Awards Gold New York Festival Finalist

  • Creative Club Austria Gold

  • Creative Club Austria Silver

  • Creative Club Austria 4 Bronzes

  • Creative Club Austria 2 Merits 

  • Creative Club Austria in Book

  • Luerzer‘s Archive 4 Entries

  • Dubai Lynx 2 Finalists

  • MENA Cristal 3 Finalists

ME, MICHAEL 

Information

  • Born in 1971 in Coburg / Germany

  • German National

  • 2 kids (kindergarten age)



Languages

  • German (native)

  • English (Professional working proficiency)

  • French (Elementary proficiency)

  • Italian & Mandarin (Beginner)



Education

  • A-Levles Gymnasium Casimirianum Coburg

  • Community Service Mauritius School for disabled children (2 years)

  • Degree in Communiction Design Hamburg



Wanderlust

Former cities/countries of residence:

  • GER: Hamburg, Frankfurt, Munich, Berlin 

  • UK: London

  • AT: Vienna 

  • UAE: Dubai

  • CN: Shanghai 

  • SG: Singapore