BRAND COMMUNICATION & CONCEPT PRESENTATION SPECIALIST
Blue Sky Hospitality (BSH) is a London based design and branding studio, offering creation, implementation and promotion of lifestyle-driven concepts for the hospitality industry.
My initial role was to develop visual identities but due to my advertising background with lateral and creative thinking and storytelling, I soon started working closely with company management on the f&b concept development part which became my main occupation within BSH : defining the guest experience embedded in a brand narrative.
In Singapore I ran the representative office for the company for more than 3 years
F&B Projects for Hotels (Full implementation)
Grand Hyatt Martinez Hotel Cannes, France
Hyatt Unbound Párisi Udvar Budapest, Hungary
Hyatt Regency Jeddah Park, KSA
Hyatt Centric Madrid, Spain
Hyatt Place (global)
JW Marriott Absheron Baku, Azerbaijan
InterContinental Davos, Switzerland
Voco The Hague by IHG, Netherlands
Boulevard Hotel Autograph Collection Baku, Azerbaijan
The Megaro London, UK
F&b Projects for Hotels (Concept only)
Intourist Baku, Azerbaijan
Dinamo Baku, Azerbaijan
Shadag Hotel Azerbaijan
Intercontinental Berchtesgaden, Germany
Four Seasons Canary Wharf London, UK
InterContinental Berlin, Germany
Four Seasons Doha
Ritz Carlton Al Bustan Palace Muscat
Ritz Carlton Doha
St. Regis Astana, Kazakhstan
Plaza Zoute Knokke, Belgium
F&B Projects stand-alone (Full implementation)
Pivnaja Apteka Baku, Azerbaijan (Bar/Pub)
Harbour Baku, Azerbaijan (Pub)
Atelye 61 Baku, Azerbaijan (Restaurant/Bar)
Pasifico Baku, Azerbaijan (Bar/Club)
Sahil Baku, Azerbaijan (Restaurant)
Tosca Baku, Azerbaijan (Restaurant)
The Imperial London, UK (Restaurant/Pub)
Flora Indica London, UK (Restaurant)
KOJAWAN London, UK (Restaurant/Bar)
Lido Marina Royale Darłowo, Poland (Restaurant)
Bumblebee Baku, Azerbaijan (Kids Club)
Enerji Baku, Azerbaijan (Event Location)
F&B Projects Stand-alone (Concept only)
Pik, Azerbaijan (Restaurant)
Bakou Paris, France (Restaurant)
Bone Tea UK (Broth Bar)
The Hive Baku, Azerbaijan (Cafeteria)
Harvey-Nichols Kuwait (Restaurant)
Dalga Baku, Azerbaijan (Urban Development Concept)
Granada Baku, Azerbaijan (Mixed-Use Building, Hotel/Office/Apartments)
Lasan Birmingham, UK (Visual Identity)
Park Hyatt Hamburg, Germany (Research + F&B Repositioning)
Workshop London, UK (F&B Concept)
Creative Director 2007–2010
Horizon DraftFCB Dubai, UAE
TBWA \ Vienna, AT
Ogilvy Vienna (Freelance), AT
Senior Art Director 1998–2006
Scholz & Friends Berlin, GER
FCB Kobza Vienna, AT
RG Wiesmeier Munich, GER
Junior Art Director 1995–1998
Springer & Jacoby Hamburg, GER
Reinhard Springer London, UK
Lecturer Berlin, 2001
“Institut für Marketing und Kommunikation”
LIST OF CLIENTS (excerpt)
Automotive
Mercedes-Benz Trucks
Nissan
Non-Profit
Médecins Sans Frontières
Red Cross Austria
Presse
Frankfurter Allgemeine Zeitung
Süddeutsche Zeitung
Cosmetics
Beiersdorf (NIVEA, Eucerin)
Claire Fisher
FMCG
Kraft (Oreo, Dream Whip)
Taco Bell
Lifestyle
Sony Playstation
Levi’s
A. Lange & Söhne
Rolf Benz
CREATIVE AWARDS
Cannes Silver
Cannes Bronze
Cannes Finalist
CLIO Bronze
CLIO 4 Finalists
D&AD in Book
ONE Show 2 Merits
Art Directors Club Germany Silver
Art Directors Club Germany 2 Merits
Euro-ADC Gold
Eurobest 2 Finalists
London International Advertising Awards
Finalist Moscow International Advertising
Awards Gold New York Festival Finalist
Creative Club Austria Gold
Creative Club Austria Silver
Creative Club Austria 4 Bronzes
Creative Club Austria 2 Merits
Creative Club Austria in Book
Luerzer‘s Archive 4 Entries
Dubai Lynx 2 Finalists
MENA Cristal 3 Finalists
Information
Born in 1971 in Coburg / Germany
German National
2 kids (kindergarten age)
Languages
German (native)
English (Professional working proficiency)
French (Elementary proficiency)
Italian & Mandarin (Beginner)
Education
A-Levles Gymnasium Casimirianum Coburg
Community Service Mauritius School for disabled children (2 years)
Degree in Communiction Design Hamburg
Wanderlust
Former cities/countries of residence:
GER: Hamburg, Frankfurt, Munich, Berlin
UK: London
AT: Vienna
UAE: Dubai
CN: Shanghai
SG: Singapore