Advertising was the perfect job for me for a lot of years… It helped me kick off an international career with stops in Hamburg, Frankfurt, Munich, Berlin, London, Vienna and Dubai. Lots of creative awards, plenty of fantastic people and hell a lot of work… Up a to a level where I had to convince my parents not to call my boss because I really loved what I was doing and at that point 80 hours a week were perfectly normal for me… But with every good story it needs to end at one point when you feel you went through all chapters 10 times…
POSITION: HEAD OF CREATIVE DEPARTMENT
HorizonDraft FCB Dubai / UAE
Clients/Projects (excerpt):
Beiersdorf (Nivea)
Arla (Puck, Lurpak, The Three Cows)
Taco Bell, Kraft (Oreo, Dream Whip)
Responsibilities:
Leadership & team development:
Develop and implement a new team focused structure for the department
Lead and motivate teams
Assess CVs, hire new team members, dismiss people during Financial Crisis
Conduct performance reviews
Negotiate salaries in coordination with management
Project management:
Brief teams in coordination with head of client servicing
Delegate work to team members according to workload
Set up and manage project timelines
Conduct check-up meetings to ensure quality
Handle daily business and new business presentations in parallel
Client handling:
Receive briefs in person by clients Understand client’s needs
Prepare and present output accordingly
Strategy & Concept:
Spark creative processes
Supervise creative development
Assess and direct entire creative output, align with clients’ needs and briefing
Lead the development of communication throughout all media channels
Present creative work to external stakeholders and clients’ management level
Achievements:
Won numerous creative awards to boost agency awareness (first awards in years for FCB Dubai)
Won several key new business presentations
Was a key player in building strong long-term relationships and trust with clients
Streamlined and structured creative department successfully
Introduced internal processes and forms for task management and job briefings
Guided Horizon DraftFCB through the worst economic crisis Dubai ever experienced by restructuring (and shrinking) the creative department
POSITION: CREATIVE DIRECTOR
Ogilvy Vienna (Freelance)
Clients/Projects:
Red Cross Austria
TBWA\Vienna
Clients/Projects (excerpt):
Sony Playstation
Beiersdrof (Nivea)
Nissan
Responsibilities:
Organise and lead several creative teams (2 to 8 people)
Set up time lines together with client servicing
Delegate and supervise work for daily business and new business pitches
Develop campaign concepts (ATL/BTL for print, TVC, online)
Supervise and guide execution of campaigns
Achievements:
Won numerous national and international creative awards
Won several key new business presentations
Took over responsiblity for training interns and juniors
POSITION: SENIOR ART DIRECTOR
Scholz&Friends Berlin
Clients/Projects (excerpt):
Süddeutsche Zeitung
F.A.Z.
Berliner Verkehrsbetriebe
Krass Optik
FCB Kobza Vienna
Clients/Projects (excerpt):
Zipfer Brewery
Médicins sans Frontières Austria
Alpenmilch Salzburg
Radio 88,6
RG Wiesmeier Munich
Clients/Projects (excerpt):
Claire Fisher Cosmetics
Rolf Benz
Mercedes-Benz Accessories
Responsibilities:
Lead and delegate work to 1-3 Junior Art Directors and interns
Develop communication concepts (ATL, BTL) together with copy writer
Design ad campaign layouts, print collaterals, logos and visual identities
Present creative work to clients together with creative director
Ensure conceptual and visual consistency with corporate guidelines where applicable
Select and brief photographers, supervise photo shoots
Brief and supervise finalisers/retouchers and print producers, assess production quality
Achievements:
Won numerous national and international creative awards
Won several key new business presentations
First experience in leading teams and delegating work
First creation of holistic brand/communication concepts
POSITION: JUNIOR ART DIRECTOR
Springer&Jacoby Hamburg
Reinhard Springer UK London
AWARDS:
Cannes Silver
Cannes Bronze
Cannes Finalist
CLIO Bronze
CLIO 4 Finalists
D&AD in Book
ONE Show 2 Merits
ArtDirectorsClub Germany Silver
ArtDirectorsClub Germany 2 Merits
Euro-ADC Gold
Eurobest 2 Finalists
London International Advertising Awards Finalist
Moscow International Advertising Awards Gold
New York Festival Finalist
CreativeClubAustria Gold
CreativeClubAustria Silver
CreativeClubAustria 4 Bronzes
CreativeClubAustria 2 Merits
CreativeClubAustria in Book
Luerzer‘s Archive 4 Entries
Dubai Lynx 2 Finalists
MENA Cristal 3 Finalists